Chelsea FC ties up with Yash Raj Films for Bollywood Film

This was interesting to say the least. Yesterday I found myself looking at news of Chelsea FC teaming up with India's Yash Raj Films for the production of a Hindi (Bollywood) movie.

Chelsea was approached by Yash Raj earlier with the story line of the film. The release of the film could coincide with a possible Premiership "triple" if Chelsea successfully defends the title this season, a Chelsea release said.

Abhishek, Priety Zinta, and former Miss World Aishwarya Rai and former Miss Universe Lara Dutta all visited Stamford Bridge, the Chelsea headquarters, recently to attend matches against Charlton and Liverpool.

Abhishek, who plays a character called Ricky in the film said: "The character I play in the film is of a very loyal Chelsea fan. I have now had the chance to see Chelsea live after following them over the last few years and the club have given me a jersey with my character's name Ricky on it, so that was fun.

"A friend of mine introduced me to Chelsea. I enjoy their football and the way they play. The Premier League is very popular in India and Chelsea has a huge support over there and it is growing all the time," he said.

Now, why on earth would they do that? Diversifying your portfolio you said? Roman might have a pretty weird advisor for him to invest in Hindi movies. The only logical sense would be to increase the fanbase in India (where they aren't as many fans compared to Liverpool, ManUtd). So what next? Malaysian, Singaporean, Indonesian movies to reach out to the fanbase there too? Oh, I did miss out on the Chinese and HK market. One for that too. And definitely one in Portugese, to make our man Jose happy! :)

Btw the bit in the last paragraph in the insert was quite funny - Chelsea has a huge support over there (India) . Please!!!

Crossposted at BlogFC