An ear(phone) for music...

Those who travel across the world using public transport - buses, trains etc., usually carry their own music. And with the advent of the iPod, you will see the white wire almost everywhere. Now coming to the reason for this post, Pepsi has decided to target this market - the mobile one who listen to their music on the go and use public transport. With BBDO they have started Pepsi Ads in trains in Toronto and Vancouver, where you can plug in your earphone to the ad and listen to a 30 second promo of the tracks on offer. Its a quick sampling of stuff you might want to buy or download. More here. And here for PepsiAccess.

Every Pepsi comes with a PIN number, which can be redeemed for access to ultra-exclusive music, concerts, events, and much more at pepsiaccess.ca. This poster plays a 30 second track sample of “Crazy” by Gnarls Barkley. After an announcer says: “That was a taste of an exclusive track from Gnarls Barkley. Check out pepsiaccess.ca for more.”